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IELTS Speaking Test, Part 3 questions with model answers (Advertising and Ads)

IELTS Model Speaking Answers Band 9, 2023

Here are some high-scoring Part 3 model answers for the Speaking Test that was shared by a student from Azerbaijan. The answers below show a good way to respond to these questions. You can find the answers in the other parts here: Part 1, Part 2.

NEW! In this podcast episode you can LISTEN to all the questions and answers. It’s great to improve your pronunciation, intonation and overall fluency!

Or you can listen on YouTube (turn subtitles on):


Speaking test

Part 3 (Discussion)

We’ve been talking about shopping, and now, in the third part of the test, I would like to ask you a few more questions related to this.

1. Who do you think spends more time shopping, younger or older people, and why?

Well, I believe younger people spend more time shopping than older generations. This is likely due to their need for the latest trends and styles, as well as the appeal of new technology and gadgets. Younger generations are more likely to be swayed by targeted advertisements that promote specific products and services, rather than relying on word-of-mouth recommendations from friends or family members. They may also be more willing to take risks and buy items they haven’t seen before, whereas older generations may prefer tried and trusted products or items that come highly recommended by others.

2. Do you think advertisements have advantages for consumers?

I think that advertising can be a beneficial tool for customers, as it provides them with an opportunity to learn about new products and services, that they might otherwise have been unaware of. This allows them to make informed decisions when choosing what best suits their needs and budget. Advertising can also help people save money by informing them about discounts, sales or coupons available from particular retailers.

3. Do advertisements have advantages for companies?

I am convinced that companies benefit greatly from advertising campaigns because these can help with brand recognition and increase sales amongst their target audience by spreading awareness of their company’s product. Advertising can also help build loyalty among existing customers by reinforcing the positive aspects of the company’s brand identity. This is achieved by repetition of logos, slogans or catchphrases across multiple mediums such as TV ads or radio commercials.

4. What makes an advertisement effective?

It seems to me that a good advertisement should be able to capture its target audience’s attention quickly, yet remain memorable enough for them to recall later on when making purchasing decisions. Things like catchy jingles, engaging visuals or humorous dialogue, help to achieve this effect. In addition to this, effective advertising should provide clear messages regarding how the product works, or how it can help solve problems faced by its target audience.

5. How much do you think advertisements can be trusted?

The trustworthiness of an advertisement depends largely on its source. If we are talking about sponsored content created by reputable companies, then there is usually no reason why we can’t trust what is being shared within the ad. However, if we are discussing unauthorised ads placed across websites or mobile apps, then there is more uncertainty surrounding what information is being presented. These types of ads could contain misleading claims about products or services offered, which could result in consumers being taken advantage of financially.

6. Do you think advertisements should be regulated more strictly?

I would say it makes sense, in order to protect consumers against false claims which could mislead individuals into thinking certain products or services will deliver results which aren’t actually possible in reality. This is particularly important when dealing with health-related goods, where exaggerated promises made concerning weight loss diets and such, could convince vulnerable individuals to invest unnecessarily into something that won’t fulfill its intended purpose.

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